OUR PROJECTS

From art licensing to cultural documentary facilitation, explore how we have partnered with brands and organizations to bring design visions to life.

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Art Licensing

PATAGONIA - "TOGETHER"

Patagonia’s 50th anniversary collection

Patagonia had never engaged in a brand licensing collaboration with an external partner until encountering a seamless print from The Rurban Library depicting a vivid scene of animals in conversation.

Years: 2021-2023
Scope: Print Licensing
Impact Location: India

The design originates from Patta Chitra, an Indigenous scroll-painting tradition of West Bengal, India, historically used to narrate folklore through song and imagery. Licensed through The Rurban Library, this artwork became Patagonia’s first external design print, created for its 50th anniversary collection “Together.” Produced in over 100,000 units and selling out within two months, the collaboration brought global visibility to Patta Chitra artistry. This project not only opened pathways for future commissions but also demonstrated how digital design approaches can reimagine heritage art forms within global markets, ensuring both equity and commercial impact.

In Partnership With

The Kichwa community of Serena, Ecuador, has deep roots in Amazonian traditions, where seed jewellery has connected generations to land and spirit. The Kichwas of Canelos, Ecuador, have a rich tradition of handmade ceramics rooted in their Amazonian heritage. In Otavalo, Ecuador, Kichwa weavers carry forward a pre-Inca textile heritage that expresses cultural memory, social identity, and community endurance. The Kichwa Shuar women in Puyo, Ecuador, preserve a distinctive art of jewellery-making, blending Amazonian seeds with multicolored glass beads.

In Partnership With

The Kichwa community of Serena, Ecuador, has deep roots in Amazonian traditions, where seed jewellery has connected generations to land and spirit. The Kichwas of Canelos, Ecuador, have a rich tradition of handmade ceramics rooted in their Amazonian heritage. In Otavalo, Ecuador, Kichwa weavers carry forward a pre-Inca textile heritage that expresses cultural memory, social identity, and community endurance. The Kichwa Shuar women in Puyo, Ecuador, preserve a distinctive art of jewellery-making, blending Amazonian seeds with multicolored glass beads.

Art Licensing · Marketing · Animation

SPRINGFIELD x RURBAN

Consecutive full-service partnerships with Springfield

Across two collections, 50 designs were licensed, generating an average 240% annual income increase for the artists and reinforcing the potential of digital design for social impact.

Years: 2022-2024
Scope: Art Licensing + Marketing
Impact Location: India & China

What happens when an Indian Indigenous art form reaches the global stage through a Spanish fashion brand? By leveraging Rurban’s equitable licensing, Springfield used artworks from our library, each traceable to its artist. Their team travelled to India to create a documentary following the journey from central India’s Bhil community to the fashion collection, offering consumers an intimate look at the cultural roots behind the designs. Rurban further amplified this storytelling through custom animated digital assets. Repeating this success, Springfield partnered again with Rurban in 2024 to feature China’s Miao community through the same end-to-end approach.

In Partnership With

50 designs were licensed across two collections. The Springfield Team traveled to learn from our partner communities, and the collections resulted in 240% additional income annually for Rurban's artists.

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In Partnership With

Rurban brought overstock from NOAH, 3.1 Philip Lim, and Triple Five Soul to be reimagined by three Indigenous villages in Asia - showcasing truly sustainable knowledge and techniques on these garments.

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In Partnership With

Rurban was selected as the 2021 North American Laureate and 2024 Jury. Cartier Women's Initiative is a partner on Rurban's journey of reimagining cultural economies.

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In Partnership With

Rurban was selected as the 2021 North American Laureate and 2024 Jury. Cartier Women's Initiative is a partner on Rurban's journey of reimagining cultural economies.

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We’ll shape and deliver an art curation and engagement approach aligned with your vision and timeline.

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OUR PROJECTS

PATAGONIA - "TOGETHER"

SPRINGFIELD x RURBAN

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